I. WEBSITE OVER-OPTIMIZATION
1. Keyword Stuffing – Writing Thin Content or Using Keyword Stuffing Gets You Penalized by Google Panda
2. Over-Optimized Alt Description – Practice the Keyword Stuffing in Your Alt Description Image
3. Commercial Anchor Text on Internal Pages – Using Keyword-Rich Anchor Texts for Internal Links
4. Irrelevant Keywords – Abusing Irrelevant Keywords Just to Rank Will Damage Your CTR
5. Linking Over-Optimization – Trying to Over-Optimize the Inbound Links Will Ruin Your Link Profile
6. Hidden/ Invisible Text and Links – Hiding Links and Text or Writing Tiny Text for the Sole Purpose to Build Links
7. HTML Heading Over-Optimization – Using Multiple H1s on a Page
II. CONTENT SCAMS
8. Copied Content – Writing Copied Content Will Hamper Your Ranking
9. Content Automation – Using Automated Ways to Generate Content
10. Bait and Switch – Fraudulently Using the Bait and Switch Technique to Trick Google
11. Article Spinning – Crafting Manual or Automated Article Spinning
12. Scraped Content – Hatching Scraped Content Is Not Only Forbidden but Also Illegal
13. Cloaking – Using Cloaking Violates Google Guidelines, and You Risk Getting Penalized by Google Penguin
14. Malicious Active Content – Building up Pages with Malicious Behavior
15. Clickbait – Fabricating Deceptive Headlines Will Decrease Your CTR
III. LINK MANIPULATION
16. Web Rings – Building Web Rings to Get Traffic from Related Websites
17. Guest Post Spam – Unrelated Guest Blogging Just to Generate Links
18. Link Farm – Manipulating Your Link Profile by Increasing the Number of Inbound Links
19. Linkbait and Switch – Revitalize Your Content into a Commercial One Using Linkbait and Switch Method
20. Buying Reviews with Links by Offering “Free” Products – Manipulating the Practice of Sending Free Products in Exchange for Reviews with Links
21. Link Exchange – Excessive Link Exchange Is Considered a Link Scheme and It Won’t Let Your Site Appear in SERP
22. Blog Comment Spam – Comment Spamming to Get a Large Number of Backlinks Easily
23. Shady Redirects – Using 301 Redirect with Link Exchange
24. Commercial Anchor Text Keywords – Using Less or Not at All Non-Branded Keywords
25. Spammy Footer Links – Loading the Footer of Your Website with Links Will Only Get You a Large Number of Unnatural Links
IV. PAID LINKS
26. Link Selling – Selling Links Will De-Index Your Website and Cut Your Traffic to Half
27. Buying Links – Stop Buying Links to Receive Link Juice
28. Paid Advertorials – Paying for Advertorials to Pass Authority
29. Directory Listing – Registering and/or Buying Placements on Low-Quality Directories
V. SERP SPAM
30. Parasite Hosting – Setting up a Parasite Hosting to Take Advantage of the Authoritative Domains from Google
31. Google Bombing – Influencing the Rank of a Page by Artificially Increasing the Number of Pages That Link to It and the Anchor Texts Used
32. Doorway Pages or Gateway Pages – Using Doorway Pages or Gateway Pages to Rank Higher in SERP
33. Rich Snippet Markup Spam – Creating Irrelevant Rich Snippets Markup
34. Automated Google Queries – Sending Automated Google Queries
VI. CROOKED WEBSITES
35. Mirror Sites – Designing Mirror Sites to Increase Your Rankings
36. Private Blog Networks – Creating Blogs to Generate Link Juice
37. Typosquatting or URL Hijacking – Putting Your Reputation and Brand at Risk of Facing Cybercrime by Using Typosquatting or URL Hijacking
38. Toxic Sites – Having Links on Toxic Sites Hurts Your Link Profile
VII. ILLEGAL WAYS TO MAKE MONEY
39. Cybersquatting or Domain Squatting – Registering Domains Similar to a Trademark or Business for the Sole Purpose of Getting Monetary Benefits
40. Cookie Stuffing or Cookie Dropping – Making Cookie Stuffing Is an Illegal Practice
VIII. VICIOUS TACTICS
41. Negative SEO – Falsely Reporting Your Competitors to Get Them Penalized
42. TrackBack Spam – Improperly Use the TrackBack Feature to Get Visitors on Your Site
43. Referrer Spam – Polluting a Site with Fake Statistical Data as a Result of Referral Spam Technique
44. Social Network Spam – Sending an Enormous List of Irrelevant Links in the Social Network
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